Marketing Strategy Director

Location: Austin, TX

Department: Demand Generation

Type: Full Time

Min. Experience: Senior Manager/Supervisor

Forget everything you know about agencies. Now, meet Springbox — a place where ‘work hard, play harder’ is more than a motto. Springbox offers a fun, stimulating, technology-focused work environment that is fast-paced and rewarding. We are committed to fostering an environment where highly talented, challenge-hungry people thrive. You will have the opportunity to learn and grow your skill set, while making a real contribution to a rapidly expanding agency.

Marketing Strategy Director

The ideal candidate will have the strategic, creative and analytical skills needed to uncover insights and develop transformative strategies that deliver marketing results while achieving client objectives. All strategic work should place the end audience at the center of the work. You will be responsible for improving the efficiency and effectiveness of marketing in terms of strategy and guidance in order to achieve stated goals.

The individual in this role will work as a member of the demand generation team to create and implement B2B and B2C marketing objectives. The desired candidate should provide a level of expertise that has been accumulated through real-world experiences and have at least 10 years of experience.

As part of this role, this individual will be expected to:

  • Directly manage all research activities
  • Develop buyer persona(s) that are relevant to the objectives
  • Develop buyer journey(s) that provide purposeful context to the marketing activities
  • Develop content strategies that align with the buyer journey
  • Develop brand messaging frameworks and briefs
  • Develop marketing message maps
  • Develop tactical demand generation plans aligned with buyer journey and personas

The Director of Marketing Strategy will be the strategic demand generation subject matter expert. They will be responsible for developing and implementing life-cycle marketing strategies, tactics and analyzing results across the full funnel. They are responsible for the campaign mapping, planning, execution, measurement and growth goals of the marketing automation/lead to revenue management programs for clients. This person will help build and understand the relevant member life-cycle journey and personas and apply the applicable digital journey. The output of which will be the cornerstone of the demand generation campaigns for agency clients.

Responsibilities:

  • Oversee all strategy activities within the demand generation group
  • Create marketing demand generation programs for lead nurturing, lead scoring, sales enablement, and lead management.
  • Analyze insights from data, customer research, current market conditions and competitor information and leverage to inform marketing strategies.
  • Work with colleagues to develop and implement marketing plans and projects for new and existing clients.
  • Manage and coordinate internal marketing efforts, advertising, content and promotional activities.
  • Support new business activities by providing strategic oversight and client interfacing.
  • Deliver marketing activity within agreed budget.

Minimum Qualifications:

  • Minimum of ten (10) years of relevant industry experience
  • Interest and ability to keep pace with marketing and advertising technology industry trends and communicate key insights to executives and key stakeholders.
  • Ability to work effectively in a fast paced, team environment.
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally.
  • Demonstrated decision making and problem solving skills.
  • Detail-oriented with the ability to meet deadlines with minimal supervision.
  • Bachelor's degree or Master's degree in marketing or related field

Perks (because it matters, right?):

  • Wear what you want to work, up to a point (no speedos).
  • Fully stocked beverage refrigerators and snacks
  • Located downtown at 8th and Colorado Street.
  • Modern, comfortable workplace, with areas to chill when you need it.
  • Flexible hours (some of us aren’t morning people).
  • Bring your best friend to work (dogs allowed).
  • Parking and commuter benefits
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