Paid Search Specialist

Location: Austin, TX

Department: Demand Generation

Type: Full Time

Min. Experience: Mid Level

Forget everything you know about agencies. Now, meet Springbox — a place where ‘work hard, play harder’ is more than a motto. Springbox offers a fun, stimulating, technology-focused work environment that is fast-paced and rewarding. We are committed to fostering an environment where highly talented, challenge-hungry people thrive. You will have the opportunity to learn and grow your skill set, while making a real contribution to a rapidly expanding agency.  

Paid Search Specialist

Springbox is looking for someone who can lead both strategy and execution of Paid Search on our high-performing, fast paced Demand Generation team. The Paid Search Specialist is a critical part of the team, responsible for creating, managing, and growing our PPC campaigns in order to drive measurable revenue for our clients. The Paid Search Specialist is responsible for developing a strategy, researching, analyzing and optimizing client campaigns while measuring and reporting on all KPIs.

Key Responsibilities:

  • Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clients
  • Execute best practice campaign strategies, structure, and reporting
  • Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.
  • Provide campaign insights through keyword and competitor research and keyword testing
  • Execute campaign optimizations daily across all clients
  • Write Search ad copy for all client campaigns
  • Conduct detailed SEM Audits for campaign research
  • Coordinate forecasts and budgeting with other members of the media team
  • Communicate with members of the demand generation team daily on campaign pacing and learnings
  • Manage campaign budgets daily

Requirements

  • 3+ years Search Engine Marketing experience
  • B2B experience preferred
  • Proven track record of success with large scale paid search programs and strong research capabilities
  • Proficient search ad copy writing skills
  • Solid knowledge of current and emerging SEM trends and technologies
  • Strong analytical skills, organizational skills, and high attention to detail
  • High level of independence and efficiency
  • Excellent communication and interpersonal skills
  • Strong knowledge of Google Analytics
  • Deep understanding of large scale search campaign structure
  • Proficient at conversion tracking and pixel placement.
  • Excellent Ad copy writing skills
  • Attribution Modeling knowledge is a plus
  • Technical SEO capabilities are a plus
  • Agency experience is a plus

Perks (because it matters, right?):

  • Wear what you want to work, up to a point (no speedos).
  • Fully stocked beverage refrigerators and snacks
  • Located downtown at 8th and Colorado Street.
  • Modern, comfortable workplace, with areas to chill when you need it.
  • Flexible hours (some of us aren’t morning people).
  • Bring your best friend to work (dogs allowed).
  • Parking and commuter benefits

 

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